About Us

Phriendly Phishing’s mission is to transform how organisations manage human cyber risk and build resilient cyber cultures grounded in empathy, education, and measurable impact.

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Phishing Grid Icon Phishing
Ransomware Grid Icon Ransomware
Spear Phishing Grid Icon Spear-phishing
Malware And Scams Grid Icon Malware and scams

Human(centred) Risk Management Platform

Phriendly Phishing is an Australian-based organisation on a mission to transform how organisations manage human cyber risk and build resilient cyber cultures grounded in empathy, education, and measurable impact

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Who we are

Empowering Organisations with ‘Train not Trick’, Engaging, and Results-Driven Human Risk Management Solutions

Phriendly Phishing helps organisations turn everyday employees into their strongest line of defence through our human(centered) risk management solutions that are effective, measurable, and easy to understand. Our engaging an human-centered  approach  to cyber security awareness training builds confidence, boosts retention, and builds resilient cultures.

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Why is security awareness and simulation training important?

15%

The most common cyber breach type in the world were phishing scams in 2024, making up 15% of all reported breaches.

*IBM 2024

87,400

Cyber crime reports in 2024, an average of 1 report per 6 minutes.

*ASD Report 2024

$4.54M*

The average total cost of data breaches in Australia in 2024. A 2.9% increase from the 2023 report.

*IBM 2024 approx AUD

What makes Phriendly Phishing different?

Phriendly Phishing delivers security awareness programs that are engaging, measurable, and proven to strengthen your organisation’s defence where it matters most: your people.

Safe And Secure Icon Insights-driven, Safe & Secure

Customer data is stored locally (Data Sovereignty) and is ISO270001 compliant. Data that turns into insights so you can see opportunities to elevate your cyber resilient culture.

Localised Icon Empathetic, Localised & Accessible

Our ‘train not trick’ ethos ensures each learner is own their own customised journey, content is relevant and developed locally for Aussie and NZ audiences, delivered in an engaging way that creates behavioural change.

Easy To Use Icon Easy to use & saves time

Fully-automated risk assessment, training, on-going practice campaigns, and reporting that tracks your security goals.

Proactive Agile Icon Proactive & Agile

Supporting you in an ever-changing security landscape by ensuring we deliver relevant training, at the right time.

Award-winning phishing simulation & cyber security training

Out of thousands of entries worldwide, Phriendly Phishing joined the winner’s podium at the 2025 LearnX Awards and more!

Learnx Diamond 2025 Award Best EdTech Innovation
Learnx Platinum 2025 Best Talented Team: Customer Experience & Learning Design Team
Learnx Platinum 2025 Best eLearning Design – Simulation
Learnx Gold 2025 Best eLearning Design – Free Learning Resource
Spotlight Awards Winner Logo Spotlight Awards – Best Solution Provider
Cyber Security Comm Logo Cyber Security Community Education Program of the Year
Best Elearning Exp Logo Best eLearning Experience
Best Online Learning Model Logo Best Online Learning Model
Innovation Inlearning Logo Innovation in Learning
CUSTOMER TESTIMONIALS

Don’t take our word for it

“Phriendly Phishing has been responsive to our needs, implementing a number of customer actions and ideas to greatly enhance how we use the product features to align with our business needs. This has significantly increased our cyber security posture.”

Anonymous CustomerFinancial Services Industry

“We have a lot more mature people working for us who did not grow up with computers being the norm. This training has been easy to follow and learn and gives me the confidence when they can do the training without issue. I cannot honestly say how it could be done better.”

Alex StarrRoss Hunt Real Estate

“For several years, Star21 has utilised Phriendly Phishing’s service to enhance our staff’s email management and broader cybersecurity skills, significantly improving compliance adherence. PP ensures all employees, from new hires to veterans, receive essential training. Managing the platform is simple due to exceptional engagement with our CS Manager. Choosing Phriendly Phishing has been a key move in strengthening our internal compliance and security training efforts.”

Judd Manley-BreenStar 21

“Nothing is more certain than human error and culturally the office became more self-aware of information security and cyber risks. Phriendly Phishing has been fantastic from the start. I would definitely recommend them.”

Mark GwynneAustralian Accident Management Commercial

“Phriendly Phishing sets a higher standard, measuring ongoing organisational risk to phishing, while leading individuals on their own journey of phishing awareness.”

David M WilliamsITWire

“There’s very little input required from our IT side, the program is all fully managed within the Phriendly Phishing platform. It’s a no brainer for us to use.”

Michael RudebeckGreater Hume Council
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